I put out a new product a couple of weeks ago. This new product has so far won 16 different awards and recommendations from software download sites. Some of them even emailed me messages of encouragement such as ?Great job, we?re really impressed!?. I should be delighted at this recognition of the quality of my software, except that the ?software? doesn?t even run. This is hardly surprising when you consider that it is just a text file with the words ?this program does nothing at all? repeated a few times and then renamed as an .exe. The PAD file that described the software contains the description ?This program does nothing at all?. The screenshot I submitted (below) was similarly blunt and to the point:

awardmestars_screenshot.gif

Even the name of the software, ?awardmestars?, was a bit of a giveaway. And yet it still won 16 ?awards?. Here they are:

all_awards2.gif

 

Some of them look quite impressive, but none of them are worth the electrons it takes to display them.

The obvious explanation is that some download sites give an award to every piece of software submitted to them. In return they hope that the author will display the award with a link back to them. The back link then potentially increases traffic to their site directly (through clicks on the award link) and indirectly (through improved page rank from the incoming links). The author gets some awards to impress their potential clients and the download site gets additional traffic.

Continued @ Successful Software