Microsoft has long had a branding problem with search. Is it Windows Live Search? MSN Search? Neither lends itself to becoming a verb. Meanwhile, Google has become synonymous with search, “google it”. With Bing, Microsoft it hoping you’ll “bing it”, and you should.
Replace Google with Bing as your default search engine for a week. You can find lots of examples and head-to-head comparisons, but the best way to judge the search engine is to use it yourself. While at the end of the week, you may not be ready to give up Google, you’ll likely find yourself returning to it.
So what’s new with Bing? If you’ve been using Live Search, not a lot. But that’s not a bad thing. Live Search continues to roll out improvements a few times per year, and they’ve quietly evolved into a very relevant, and attractive search engine. Of course, the biggest problem is that no one seems to have noticed. That’s where Bing.com comes in, along with an estimated $100 million dollar marketing campaign.
If you don’t want to change Bing as your default search engine for a week, at least give it a couple of minutes to try these cool features:
I’m using the US version. Your results may vary, as there seem to be different versions of Bing offered in different countries. If you take the Bing challenge and change your default search engine for a week, tell us comments about your experience, and if you’ll continue using Bing.